ZARGHONA KHALIL; SUMMIYA AHMAD; HAYAT MUHAMMAD. A comparative study among brand-conscious and non-brand conscious consumers: Brand image as a function of self-concept, vanity and self-esteem. The Journal of Humanities & Social Sciences, [S. l.], v. 28, n. 1, p. 21-30, 2020. Disponível em: http://ojs.uop.edu.pk/jhss/article/view/383. Acesso em: 27 nov. 2024.