KHATTAK, M. .; AHMAD, W. .; AHMAD, A. . Investigating Customer- Based Brand Equity of Private Sector Universities of Pakistan. The Journal of Humanities & Social Sciences, [S. l.], v. 23, n. 2, p. 97-108, 2023. Disponível em: http://ojs.uop.edu.pk/jhss/article/view/743. Acesso em: 24 nov. 2024.