Khattak, Majeedullah, Wisal Ahmad, and Ayaz Ahmad. “Investigating Customer- Based Brand Equity of Private Sector Universities of Pakistan”. The Journal of Humanities & Social Sciences 23, no. 2 (January 12, 2023): 97-108. Accessed November 24, 2024. http://ojs.uop.edu.pk/jhss/article/view/743.