1.
Shaukat Ayaz, Wisal Ahmad, Mehboob ur Rashid. Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements. JHSS [Internet]. 2021Jul.27 [cited 2024Nov.24];26(1):103-18. Available from: http://ojs.uop.edu.pk/jhss/article/view/428