Effective Managerial Skills and Female Entrepreneurship: A Case Study of Beauty Parlor Business in Karachi

Abstract

Entrepreneurs have a vital role in the economic development of any
country. By their skills and knowledge, they start their businesses
with new ideas to the market. Female entrepreneurs act as the
backbone upon which sits the development of economies across the
globe. A surge in industrialization and urbanization, along with social
legislation and mass accessibility to higher education, have escalated
the growth of female-owned businesses in economies throughout
the world. This study explores the need for effective managerial skills
being essential for female entrepreneurs for the growth of their
businesses in Pakistan. A well-developed and tested questionnaire is
used for data collection. Data is collected from 450 respondents on a
convenience basis from selected areas of Karachi. For data analysis,
descriptive statistics were applied on proposed variables, such as the
importance of good administration, planning and controlling, use of
Information Technology (IT) in business, and sufficient education and
required training for female entrepreneurs. The results of the analysis
were in favor of using effective managerial skills by female
entrepreneurs. This study stands out as the first of its kind in Pakistan
intended to serve as a beacon for government regulators to help them
address the need and importance of effective managerial skills for
Pakistani female entrepreneurs, in turn paving the way for effective
decision making and planning activities that may help not only to
improve their performance but also to reduce poverty in Pakistan.